Mitsubishi Electric Launches New Digital Advertising Campaign in India

Gurugram; 20th April, 2022: Mitsubishi Electric is a Global Leader in Electric and Electronic Equipment for Residential, Commercial and Industrial use. Mitsubishi Electric marked its presence in India in late 1950s with its first business for electric locomotives.

Since then, it has been an endearing journey for Mitsubishi Electric as a premium electric and electronic equipment manufacturer which represents quality. The company is into a wide range of innovative and high-quality products which includes products and solutions for Air Conditioners, Automotive Equipment, Elevators & Escalators, Factory Automation and Industrial Systems, Semiconductor & Devices and Transportation Systems.

The company launched its corporate strategy on 03rd June, 2021 with an aim to provide Integrated Solutions to address diversifying social challenges, in the four fields of Industry, Infrastructure, Life and Mobility, uniting all the capabilities inside and outside of the Group. For this purpose, the company will enhance its business foundation fostered over the past 100 years and transform its business models to create a sustainable society for all.

As per the new corporate strategy, the new campaign of Mitsubishi Electric is based on how the company is solving the social challenges of Industry, Infrastructure, Life & Mobility in India through its integrated products and solutions which will have a larger impact on the society. In the 1st phase of the campaign two digital films of 120 seconds each has been created on the themes of Infrastructure & Industry which will be launched and promoted through digital media in a phased manner.

The shoot was done in the last week of February with a crew of around 100 people in seven days covering over 10 locations across Pune and Mumbai with strict Covid-19 prevention measures. The films have been conceptualized by Hakuhodo India, directed by Mr. Sahil Shah and the music has been created by Mr. Anand Bajpai, vocals for two songs by Ms. Suvarna Trivedi and Mr. Anand Bhaskar along with voiceovers from Industry veterans like Mr. Rajat Kapoor, Ms. Nimisha Shrohi & Mr. Sameep Nanda.

Talking about the new Brand Campaign, Mr. Kazuhiko Tamura, Managing Director, Mitsubishi Electric India Pvt. Ltd. said “The campaign resonates the brand’s belief of keeping the society as a central element in whatever we do. Mitsubishi Electric in India is no-more only a product company, but a holistic electric and electronic solutions provider which is ready to solve social challenges through its capabilities inside and outside of the Group and our new campaign is a testament to this thought”

Mr. Kosuke Kataoka, Managing Director of Hakuhodo India said “Mitsubishi Electric is an established and quality conscious company which offers a wide range of products. The challenge for the agency was to transform the product-based company image to an image of a company that talks about solutions and problems of the society that it can solve. We kept empathy in the core of communication basis the brief to bring out the essence of Mitsubishi Electric as a corporate citizen which is ready to solve social challenges of India through its products and solutions keeping the society central to it’s thought”

By this campaign, the brand reiterates its commitment and tries to convey the message on how it is supporting Industry, Infrastructure, Life & Mobility to solve India’s social challenges and meet its ambitions through disruptive technologies, solutions, and commitment.

Infrastructure Film Link: https://in.mitsubishielectric.com/en/feature/partneringindia/index.html

About Mitsubishi Electric India (MEI):

With over 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded consolidated group sales of f 4,191.4 billion yen (U.S.$ 37.8 billion*) in the fiscal year ended March 31, 2021.

Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Factory Automation and Industrial Systems, Semiconductor & Devices and Transportation Systems. For more information visit: http://in.MitsubishiElectric.com/en/

*U.S. dollar amounts are translated from yen at the rate of ¥111=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2021.

About Hakuhodo India:

Founded in 1895, Hakuhodo is today a global top ten integrated marketing and innovation company. Through our network linking over 150 offices in 20 countries and regions, we work in partnership with more than 3,000 clients. Some of our relationships have endured for over 70 years. Leveraging our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.

Ad Age’s “Agency Report 2021” ranks Hakuhodo the third largest advertising agency in the world.

Established in India since April 1997, Hakuhodo India has three Brand Agencies in the Country; Hakuhodo Sync, Hakuhodo Lync and Hakuhodo Wyng. Hakuhodo India offers an entire spectrum of advertising, marketing and media services. Combining the inherent strength of an Indian entrepreneurial approach with the rigor of Japanese processes, HAKUHODO India applies a media-neutral approach to create new thinking and magical transformation for partner clients and brands. In India, HAKUHODO India works together with clients to provide innovative solutions and ideas that go beyond conventional thinking.